Cupid's Curse: Crafting an Influencer Eden with Pingfluence and Lio London Header Image

Cupid's Curse: Crafting an Influencer Eden with Pingfluence and Lio London

Article authored by Oliver


Last updated: 01/11/2023

Lio London x Pingfluence

When Lio, the renowned entertainment hotspot famous in Mykonos and Ibiza, decided to make a grand entrance onto London's vibrant scene, they sought out the expertise of Pingfluence. Known for our bespoke event services and unmatched ability to harness the power of influencer marketing, we were tasked with a challenge fitting for the Halloween season: “Cupid’s Curse.”

<h2>Lio London x Pingfluence</h2>

The Objective

Lio’s objective was clear — they wanted to make a lasting impression and establish their brand in London. To do this, they turned their attention to influencers, aiming to fill their mezzanine and dinner tables with top London-based influencers, each boasting over 100k followers. Over the course of three days, Pingfluence was set to transform Lio’s space into an influencer haven, ensuring brand and venue exposure like never before.

<h2>The Objective</h2>

The Solution

With a tight deadline and high expectations, Pingfluence leveraged our extensive platform and community to meet Lio’s requirements head-on. In under a week, we successfully filled all spots, bringing in over 250 influencers to the event.

Our selection process was meticulous, ensuring that each influencer was a perfect fit for Lio’s brand and the “Cupid’s Curse” theme. We aimed for diversity in content creation, encouraging influencers to capture the essence of the event in a way that resonated with their unique audiences.

<h2>The Solution</h2>

The Result

The “Cupid’s Curse” event was a resounding success, setting a new record for Pingfluence with the most content created for an event in one week. Over 1000 pieces of diverse and engaging content were produced, capturing the essence of Lio and the vibrancy of the event.

We reached over 10 million accounts, significantly increasing Lio London’s visibility and presence on social media. Furthermore, our efforts managed to attract a Hollywood celebrity to the event, adding an extra layer of glamour and excitement.

The content generated provided Lio with a wealth of material for future marketing endeavors, ensuring the continued buzz and interest in their brand.

<h2>The Result</h2>


At Pingfluence, we specialize in creating unforgettable experiences and connecting brands with the right influencers. The success of the "Cupid's Curse" event with Lio London is a testament to our bespoke event services and our commitment to delivering exceptional results. We are proud to have set a new record for content creation and look forward to continuing to help brands establish a strong presence in their respective markets.