Oliver
Last updated: 01/11/2023
Lio London x Pingfluence
The Objective
The Solution
With a tight deadline and high expectations, Pingfluence leveraged our extensive platform and community to meet Lio’s requirements head-on. In under a week, we successfully filled all spots, bringing in over 250 influencers to the event.
Our selection process was meticulous, ensuring that each influencer was a perfect fit for Lio’s brand and the “Cupid’s Curse” theme. We aimed for diversity in content creation, encouraging influencers to capture the essence of the event in a way that resonated with their unique audiences.
The Result
The “Cupid’s Curse” event was a resounding success, setting a new record for Pingfluence with the most content created for an event in one week. Over 1000 pieces of diverse and engaging content were produced, capturing the essence of Lio and the vibrancy of the event.
We reached over 10 million accounts, significantly increasing Lio London’s visibility and presence on social media. Furthermore, our efforts managed to attract a Hollywood celebrity to the event, adding an extra layer of glamour and excitement.
The content generated provided Lio with a wealth of material for future marketing endeavors, ensuring the continued buzz and interest in their brand.